3 Social Video Metrics You Should Be Paying Attention To

These 3 social video metrics will help carve out answers to a majorly important pillar of your overall social media strategy: What is the best, most preferable form of video content for [Brand]’s audience?

Sound on/Sound off?

Most people might think of a video as an audio and a visual experience, but when it comes to video for social media, the experience can vary depending on the platform. For instance, Snapchat users have a higher rate of keeping the sound on while watching, in contrast to Facebook users who almost always watch videos without the sound on. Take note, and cater your content accordingly.


This is such a huge metric, especially for small businesses who predominantly use organic content. Always be sure to watch engagement on your social video posts. The more people you have liking, commenting, and sharing a video, the more important it is to pay attention to what that specific piece of content is, and what it offers to users. Not only can you learn about your audience’s preference in video style through this metric, you can also consider your highest engaging video posts as top candidates for a paid push.

Avg. Time Watched

Take this metric into consideration on a monthly basis, or after you’ve got a nice little chunk of video content to analyze data on. This number will tell you how long (on average) your followers are watching your videos for, which can be really helpful in defining your social video strategy. Let’s say your videos typically run for 1:15 to 1:30. If you find out that the average watch time on your social videos is 0:45, then it’s time to redefine your social video style, and cut them to 0:30-0:45.

4 Questions To Jumpstart Your Social Media Strategy

For brands, social media can be as daunting as it can be exciting. If you have questions or fears about getting started on social media, you are not alone! However, what a great incentive to get rolling! If others are missing the opportunity to grow a community in your industry, that’s all the more reason for you to maximize that empty space with your brand!

So, let’s dive in.

Here are four questions you need to answer to formulate a social media marketing strategy for your brand.

Part One: Audience

  • Who are you trying to reach? 

The most crucial part of your strategy is defining your target audience. Who are they? You’ll need to figure out things like age, gender, location, and interests. These answers will help you target your content to the right, potential customers.

  • Spurring from the first question, what are “they” into?

By “they,” we mean your audience. What are their hobbies? Where do they hang out? These answers will help you get creative with content campaigns and the ways you’ll deliver your awesome content!

Part Two: Platform Selection

  • What platform(s) should you utilize?

Long gone are the days of believing the myth: “we have to be on every social media site!” Now, with the information from Part One, you can decide which platform(s) is most suitable for your strategy. Each platform has its own strengths when it comes to different demographics and industries.

Part Three: Let’s Build It

  • Now, what?

There are a lot of sub-questions here, that you’ll need to answer to really launch your social media marketing strategy. Here they are:

  1. How often will you post?
  2. What will you post?
  3. Do you have a paid ads budget? (if so, what is it?)
  4. How will your campaigns run, in coordination with your day-to-day posts?
  5. When will you organize and schedule posts?
  6. How often will you monitor your platforms for consumer inquiries?

Now, from here, you’ll take ALL of the above information, and structure it to kick off your social media marketing efforts. And like anything in business, you are not going to have all the answers right up front. Since social media is a daily happening, your campaigns might need to be altered, and your scheduling might need to change once you rake in enough data to see when you audience is the most engaged.

Get in touch: Hello@H2H.social