For brands, social media can be as daunting as it can be exciting. If you have questions or fears about getting started on social media, you are not alone! However, what a great incentive to get rolling! If others are missing the opportunity to grow a community in your industry, that’s all the more reason for you to maximize that empty space with your brand!
So, let’s dive in.
Here are four questions you need to answer to formulate a social media marketing strategy for your brand.
Part One: Audience
- Who are you trying to reach?
The most crucial part of your strategy is defining your target audience. Who are they? You’ll need to figure out things like age, gender, location, and interests. These answers will help you target your content to the right, potential customers.
- Spurring from the first question, what are “they” into?
By “they,” we mean your audience. What are their hobbies? Where do they hang out? These answers will help you get creative with content campaigns and the ways you’ll deliver your awesome content!
Part Two: Platform Selection
- What platform(s) should you utilize?
Long gone are the days of believing the myth: “we have to be on every social media site!” Now, with the information from Part One, you can decide which platform(s) is most suitable for your strategy. Each platform has its own strengths when it comes to different demographics and industries.
Part Three: Let’s Build It
- Now, what?
There are a lot of sub-questions here, that you’ll need to answer to really launch your social media marketing strategy. Here they are:
- How often will you post?
- What will you post?
- Do you have a paid ads budget? (if so, what is it?)
- How will your campaigns run, in coordination with your day-to-day posts?
- When will you organize and schedule posts?
- How often will you monitor your platforms for consumer inquiries?
Now, from here, you’ll take ALL of the above information, and structure it to kick off your social media marketing efforts. And like anything in business, you are not going to have all the answers right up front. Since social media is a daily happening, your campaigns might need to be altered, and your scheduling might need to change once you rake in enough data to see when you audience is the most engaged.
Get in touch: Hello@H2H.social